Why do you do what you do?

Actions of an individual, says Max Weber, are a result of three things:

1. Tradition (so called Society)
2. Affective (Emotional)
   
3. Rationalism (ones own thinking)
   

You cannot always boast for 'reasons' in your action. For those, like me, who always crave for rationale in things let me tell you that when there is apparently no reason for someone's there is still reason in it. And that is accredited to the first 2 factors.

For me the order of importance is reverse of what is listed.

What are the things that govern your action?